Nike ID FINAL Outlined 13072.jpg

Typography, Illustration

Typography, Illustration

Client
Nike

Brief
Develop three collectible posters for Nike ID with a visual style that highlights the three
inspirational quotes supplied.

Target audience
Health, fitness and fashion lovers aged 21 – 34

Concept

One of the world’s most iconic sports brand has just launched the Nike ID range, designed to inspire and motivate individuals to be the best they can be in their sport as they wear their Nikes. Using a clever yet simple typographic approach, words within words are highlighted for maximum inspiration emphasising the moral of each message for impact and dual messaging. Simple line art graphic elements complement the creative without detracting from the copy, reflecting each sportsperson’s quote and sport.