Jack Davis, Bike Republic
Develop the design and identity for Bike Republic that communicates the ethos of the shop ie. Great products, with enthusiastic staff no matter who you are.
Bike Enthusiasts aged 18 - 35
Speed, movement and community are three words bike enthusiasts relate to with bike riding. The Bike Republic brand identity visualises these in abstract forms using geometric shapes and arrows to denote movement and speed and circles to denote a sense of community, all packaged into one simple brand mark.