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Hello. Lovely to see you here.


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Hello. Lovely to see you here.


Nike ID FINAL Outlined 13072.jpg

01 Nike ID


01 Nike ID


Client
Nike

Brief
Develop three collectible posters for Nike ID with a visual style that highlights the three
inspirational quotes supplied.

Target audience
Health, fitness and fashion lovers aged 21 – 34

Concept

One of the world’s most iconic sports brand has just launched the Nike ID range, designed to inspire and motivate individuals to be the best they can be in their sport as they wear their Nikes. Using a clever yet simple typographic approach, words within words are highlighted for maximum inspiration emphasising the moral of each message for impact and dual messaging. Simple line art graphic elements complement the creative without detracting from the copy, reflecting each sportsperson’s quote and sport.

 
 
 
 
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02 Synesthesia


02 Synesthesia


Client 
Spellmasters

Brief
Develop creative that positions Synesthesia as an educational but fun event.

Target audience
Children aged 5–10, parents with children aged 5–10

Concept

Spellmasters is one of Victoria’s longest running spelling competition and charity dedicated to literacy. While popular among schools their brand is challenged by perceptions of being nothing more than a spelling competition; therefore considered unappealing to students, teachers and parents alike. 

With the challenge to turn perception around with an exciting event, the result is ‘Synesthesia: Festival of words and colors’ where visitors of all ages can enjoy live music, creative workshops, inspiring speakers, reading corners and more! 

Inspired by the word itself, Synesthesia is a neurological phenomenon in which one type of stimulation evokes the sensation of another. In the main wordmark, handmade ‘Play-Doh’ type and bright colours emphasise the festival themes, evoking a sense of fun and playfulness. The secondary graphic elements reflect existing features from the type and have been developed into pattern and borders to create an enthusiastic, fun and festive feel to the event that appeals to the younger audiences. The applications created for this project includes a hero poster, event tickets, a microsite and canvas bag.

 
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03 Ghazal


03 Ghazal


Client
Abu Dhabi, United Arab Emirates

Brief
Develop a name and design a flexible and exciting identity for a large complex that reflects the Abu Dhabi’s unique character and aesthetic.

Target Audience
Local and international businesses, residents and tourists

Concept

Abu Dhabi means ‘Father of the Gazelle’ when literally translated from Arabic which refers to the few gazelles that inhabit the emirate. Drawing from this inspiration, the brand mark celebrates Abu Dhabi and its history through mixing elements of the traditional Arabic script and the modern architecture of the city - making it easily recognizable and distinguishable.

The brand mark always carries the first letter of any title to honour the ‘Father of the Gazelle’. This allows creative consistency and a cohesive identity and visual language across the venue’s collateral. 

A secondary graphic element which utilizes the logo is also introduced to create a pattern that reflects traditional Arabic art and patterns.
This is used to create texture and a distinct look to the Ghazal brand.

 
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04 Bike Republic


04 Bike Republic


Client
Jack Davis, Bike Republic

Brief
Develop the design and identity for Bike Republic that communicates the ethos of the shop ie. Great products, with enthusiastic staff no matter who you are.

Target Audience
Bike Enthusiasts aged 18 - 35

Concept
Speed, movement and community are three words bike enthusiasts relate to with bike riding. The Bike Republic brand identity visualises these in abstract forms using geometric shapes and arrows to denote movement and speed and circles to denote a sense of community, all packaged into one simple brand mark. 

 
 
 
 
 
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05 Wes Anderson film festival


05 Wes Anderson film festival


Client
BFI (British Film Institute)

Brief
Develop and event name and creative direction that reflects the Wes Anderson film style and aesthetics

Target Audience
Cinema goers and Wes Anderson fans

Concept
Borrowing inspiration from Wes Anderson’s character driven storylines, quirky dialogue, stories of love and symmetrical frames, the creative puts 8 of Wes Anderson’s characters at the forefront – celebrating not only Wes Anderson’s film but also the beloved characters he lovingly brought to life to the big screen. 

With a strong cult following behind Wes Anderson, the quirky characters and dialogue are made into collectible pieces in the form of posters and t-shirts as part of the festival merchandise.

 
 
 
 
 
 
 
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THANK YOU!


Think we'd be a good fit? Let's chat!

THANK YOU!


Think we'd be a good fit? Let's chat!

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